Email:
joseantoniocastillorivas@gmail.com
Email:
joseantoniocastillorivas@gmail.com
joseantoniocastillorivas@gmail.com
Jose Castillo
Design Lead
Jose Castillo
Design Lead
Jose Castillo
Design Lead
Open to work
Hi! I'm
Jose Castillo
a
Design Leader
with
+10 years of experience
leading design teams & products
I lead design teams that drive business impact, leveraging Design Ops, Research, and Data-Driven Design to deliver fast, measurable results
10+ /
years of experience
>95% /
Team satisfaction rate
+40 /
Team Members Management
+50 /
projects finished
10+ /
years of experience
>95% /
Team satisfaction rate
+40 /
Team Members Management
+50 /
projects finished
{02} — Tools & Skills
My creative toolbox
{02} — Tools & Skills
My creative toolbox
{02} — Tools & Skills
My creative toolbox
Figma
Leading collaborative design tool
100
%
Figma
Leading collaborative design tool
100
%
Figma
Leading collaborative design tool
100
%
Framer
No-code website builder
70
%
Framer
No-code website builder
70
%
Framer
No-code website builder
70
%
WebFlow
No-code website builder
60
%
WebFlow
No-code website builder
60
%
WebFlow
No-code website builder
60
%
Adobe Photoshop
Raster graphics editor by Adobe
100
%
Adobe Photoshop
Raster graphics editor by Adobe
100
%
Adobe Photoshop
Raster graphics editor by Adobe
100
%
Product Desing
Design Ops
Research Ops
Team Growth
CRO
Product Desing
Design Ops
Research Ops
Team Growth
CRO
{03} — Process
Here's what it's like working with me.
Context & Business
/
01
Context Understanding & Business Alignment
Deep dive into the business context
to align design with overarching goals and KPIs.
Collaborate with stakeholders
identify key pain points and opportunities for design.
Develop a shared vision across teams
design’s role is strategically integrated
Establish clear communication channels
business leaders, product managers, and design teams
Context & Business
/
01
Context Understanding & Business Alignment
Deep dive into the business context
to align design with overarching goals and KPIs.
Collaborate with stakeholders
identify key pain points and opportunities for design.
Develop a shared vision across teams
design’s role is strategically integrated
Establish clear communication channels
business leaders, product managers, and design teams
Context & Business
/
01
Context Understanding & Business Alignment
Deep dive into the business context
to align design with overarching goals and KPIs.
Collaborate with stakeholders
identify key pain points and opportunities for design.
Develop a shared vision across teams
design’s role is strategically integrated
Establish clear communication channels
business leaders, product managers, and design teams
Design Aligment
/
02
Design Team Alignment & Collaboration
Foster a strong team culture
with clear roles and ownership.
Conduct one-on-one sessions
to provide feedback and growth support.
Lead design critiques and cross-functional
collaboration with product and engineering.
Design Aligment
/
02
Design Team Alignment & Collaboration
Foster a strong team culture
with clear roles and ownership.
Conduct one-on-one sessions
to provide feedback and growth support.
Lead design critiques and cross-functional
collaboration with product and engineering.
Design Aligment
/
02
Design Team Alignment & Collaboration
Foster a strong team culture
with clear roles and ownership.
Conduct one-on-one sessions
to provide feedback and growth support.
Lead design critiques and cross-functional
collaboration with product and engineering.
Design & Research Ops
/
03
Design & Research Ops Implementation
Implement DesignOps and ResearchOps
for scalable, efficient workflows.
Standardize processes,
tools, and methodologies across the team.
Integrate user testing and research
insights with CRO and analytics teams.
Design & Research Ops
/
03
Design & Research Ops Implementation
Implement DesignOps and ResearchOps
for scalable, efficient workflows.
Standardize processes,
tools, and methodologies across the team.
Integrate user testing and research
insights with CRO and analytics teams.
Design & Research Ops
/
03
Design & Research Ops Implementation
Implement DesignOps and ResearchOps
for scalable, efficient workflows.
Standardize processes,
tools, and methodologies across the team.
Integrate user testing and research
insights with CRO and analytics teams.
Continuous Improvement
/
04
Continuous Improvement & Feedback Loops
Set up feedback channels
for stakeholders to refine designs.
Conduct technical design reviews
to ensure feasibility and alignment.
Continuously improve processes
and integrate user insights into iterations.
Continuous Improvement
/
04
Continuous Improvement & Feedback Loops
Set up feedback channels
for stakeholders to refine designs.
Conduct technical design reviews
to ensure feasibility and alignment.
Continuously improve processes
and integrate user insights into iterations.
Continuous Improvement
/
04
Continuous Improvement & Feedback Loops
Set up feedback channels
for stakeholders to refine designs.
Conduct technical design reviews
to ensure feasibility and alignment.
95+
Percent
Team Satisfaction
95+
Percent
Team Satisfaction
95+
Percent
Team Satisfaction
10+
Years
of experience
10+
Years
of experience
10+
Years
of experience
50+
Projects
completed
50+
Projects
completed
50+
Projects
completed
{04} — Testimonials
Don’t take my
word for it
* Take theirs
"He possesses the best leadership qualities: he always finds the perfect narrative to contextualize his proposals, and there is no one like Jose to guide and inspire teams"
Esther Colmenarejo
Iberia Digital Director
"His common sense, quick problem-solving to enhance the business experience, and his ability to influence make Jose a top professional in the field of business design"
David Carro
Ex-Vodafone Digital Director
"Jose has always been recognized as a benchmark and a high-potential professional. My experience during this period confirms both points"
Jon González
Vodafone Digital Director
"Jose is one of the most brilliant professionals I've worked with. He is extremely creative, anticipates the client's needs, and has a high level of commitment to the project and the team he belongs to"
Pilar Jericó
President of BeUp
"One of the most creative and proactive people I've ever met in terms of leveraging that creativity. He offers solutions when faced with a problem or challenge and always goes the extra mile"
Marta Romo
CEO de Beup
"He possesses the best leadership qualities: he always finds the perfect narrative to contextualize his proposals, and there is no one like Jose to guide and inspire teams"
Esther Colmenarejo
Iberia Digital Director
"His common sense, quick problem-solving to enhance the business experience, and his ability to influence make Jose a top professional in the field of business design"
David Carro
Ex-Vodafone Digital Director
"Jose has always been recognized as a benchmark and a high-potential professional. My experience during this period confirms both points"
Jon González
Vodafone Digital Director
"Jose is one of the most brilliant professionals I've worked with. He is extremely creative, anticipates the client's needs, and has a high level of commitment to the project and the team he belongs to"
Pilar Jericó
President of BeUp
"One of the most creative and proactive people I've ever met in terms of leveraging that creativity. He offers solutions when faced with a problem or challenge and always goes the extra mile"
Marta Romo
CEO de Beup
"He possesses the best leadership qualities: he always finds the perfect narrative to contextualize his proposals, and there is no one like Jose to guide and inspire teams"
Esther Colmenarejo
Iberia Digital Director
"His common sense, quick problem-solving to enhance the business experience, and his ability to influence make Jose a top professional in the field of business design"
David Carro
Ex-Vodafone Digital Director
"Jose has always been recognized as a benchmark and a high-potential professional. My experience during this period confirms both points"
Jon González
Vodafone Digital Director
"Jose is one of the most brilliant professionals I've worked with. He is extremely creative, anticipates the client's needs, and has a high level of commitment to the project and the team he belongs to"
Pilar Jericó
President of BeUp
"One of the most creative and proactive people I've ever met in terms of leveraging that creativity. He offers solutions when faced with a problem or challenge and always goes the extra mile"
Marta Romo
CEO de Beup
{05} — FAQ
Got Questions?
Got Questions?
01/
How do I balance design craft with team management?
I believe in being hands-on while leading. In my previous role at Vodafone, I stayed involved in the design process, working directly on key projects like the redesign of our customer-facing mobile app. I provided mentorship to my team while ensuring the quality of the deliverables. By leading through example, I helped maintain a high level of creativity and performance in the team while managing the overall design strategy.
02/
How do I navigate fast-paced environments?
I thrive in fast-paced environments by staying organized, prioritizing tasks effectively, and fostering clear communication. For example, at Vodafone, we worked under tight deadlines to improve UX/UI across various digital platforms. By implementing agile processes and regular sprint reviews, I was able to ensure that the team could quickly pivot based on business needs while maintaining a focus on user experience. This approach led to improved product delivery times without compromising quality.
03/
What motivates me in a project
I'm motivated by projects that challenge me to solve complex problems while creating meaningful user experiences. At Vodafone, one of the most fulfilling projects was working on a complete overhaul of the self-service platform, where we focused on improving customer retention. The challenge was to simplify a complex system, and seeing how the new design increased user engagement and reduced customer complaints was incredibly rewarding.
04/
How do i approach leadership in design teams?
I lead with empathy and focus on empowering my team members. For instance, when I led the UX/UI team at Vodafone, I introduced a Community of Practice for UX/UI designers to share knowledge and best practices. This not only enhanced collaboration but also created a space where designers could feel supported and continue to grow. I also made sure to provide both strategic direction and the autonomy for my team to experiment and innovate. This balance fostered an environment where everyone could thrive.
01/
How do I balance design craft with team management?
I believe in being hands-on while leading. In my previous role at Vodafone, I stayed involved in the design process, working directly on key projects like the redesign of our customer-facing mobile app. I provided mentorship to my team while ensuring the quality of the deliverables. By leading through example, I helped maintain a high level of creativity and performance in the team while managing the overall design strategy.
02/
How do I navigate fast-paced environments?
I thrive in fast-paced environments by staying organized, prioritizing tasks effectively, and fostering clear communication. For example, at Vodafone, we worked under tight deadlines to improve UX/UI across various digital platforms. By implementing agile processes and regular sprint reviews, I was able to ensure that the team could quickly pivot based on business needs while maintaining a focus on user experience. This approach led to improved product delivery times without compromising quality.
03/
What motivates me in a project
I'm motivated by projects that challenge me to solve complex problems while creating meaningful user experiences. At Vodafone, one of the most fulfilling projects was working on a complete overhaul of the self-service platform, where we focused on improving customer retention. The challenge was to simplify a complex system, and seeing how the new design increased user engagement and reduced customer complaints was incredibly rewarding.
04/
How do i approach leadership in design teams?
I lead with empathy and focus on empowering my team members. For instance, when I led the UX/UI team at Vodafone, I introduced a Community of Practice for UX/UI designers to share knowledge and best practices. This not only enhanced collaboration but also created a space where designers could feel supported and continue to grow. I also made sure to provide both strategic direction and the autonomy for my team to experiment and innovate. This balance fostered an environment where everyone could thrive.
01/
How do I balance design craft with team management?
I believe in being hands-on while leading. In my previous role at Vodafone, I stayed involved in the design process, working directly on key projects like the redesign of our customer-facing mobile app. I provided mentorship to my team while ensuring the quality of the deliverables. By leading through example, I helped maintain a high level of creativity and performance in the team while managing the overall design strategy.
02/
How do I navigate fast-paced environments?
I thrive in fast-paced environments by staying organized, prioritizing tasks effectively, and fostering clear communication. For example, at Vodafone, we worked under tight deadlines to improve UX/UI across various digital platforms. By implementing agile processes and regular sprint reviews, I was able to ensure that the team could quickly pivot based on business needs while maintaining a focus on user experience. This approach led to improved product delivery times without compromising quality.
03/
What motivates me in a project
I'm motivated by projects that challenge me to solve complex problems while creating meaningful user experiences. At Vodafone, one of the most fulfilling projects was working on a complete overhaul of the self-service platform, where we focused on improving customer retention. The challenge was to simplify a complex system, and seeing how the new design increased user engagement and reduced customer complaints was incredibly rewarding.
04/
How do i approach leadership in design teams?
I lead with empathy and focus on empowering my team members. For instance, when I led the UX/UI team at Vodafone, I introduced a Community of Practice for UX/UI designers to share knowledge and best practices. This not only enhanced collaboration but also created a space where designers could feel supported and continue to grow. I also made sure to provide both strategic direction and the autonomy for my team to experiment and innovate. This balance fostered an environment where everyone could thrive.